Survey and target research

In the first stage of my College magazine production, I decided to create a survey in which will enable me to find out what students in the college would want in their college magazine. The survey asked several questions, in which you will see here:

In this survey, I will be asking a number of questions which will inform me on how, what and why people would want/not want a college magazine. Please put thought into answering these questions as they will be useful for me in the production of my college magazine.

1. Are you male or female? (Please circle appropriate answer)
Female
Male

2. How old are you?

16
17
18
19+

3. Would you be interested in a college magazine?

Yes
No
If no, please specify your reason:
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
4. What genre of magazine attracts you the most?
Music
Sports
Cooking
Gossip/Celebrities
Lifestyle
Cars
Men’s Health

Other (Please specify) ______________________
5. How much would you be willing to pay for a college magazine if it included what you chose in question 4?

None, I want it for free
£0.00 - £2.00
£3.00 - £5.00
£6.00 +

6. What do you think draws an audience into buying a magazine?
Brightness
Name
Information in which it contains
The person on the cover
Celebrities

7. What would you want your college magazine to include?
Sports & Lifestyles
Achievements of students
General info about college
Music
Performing arts
Other (Please specify) _________________

8. Would you like your magazine to be a mixture of genre’s ranging from music to sports, or would you prefer it if it was just one genre?

Mixture, it’s more informative
One genre, it’ll be to busy

9. How would you want your magazine to be available?
Tutor giving it to you in your tutorial Pick it up by reception

Students handing them around
In the Diner/Café Tois
Learning Resource Centre (LRC)
Other (Please specify) ___________________

10. Would you like the magazine to appear online as well as in paper form?
Yes
No

I used many closed and multi-choice questions and answers, as I didn't want written opinions because I found that it would be difficult to construct statistics from them.