Thursday, 15 October 2009

Research results

I constructed graphs to help me with my product research and also to help me form my magazine. I asked various questions and recieved different answers. I then tallied these up and made graphs to make it easier to understand and interpret.

In this chart, I asked this question to get a general idea of the ratio of boys to girls in my class. Although, I didn’t ask everyone in my class, I got a general gist of information from both boys and girls. I tried to make it so that I got 5 males to do the questionnaire and 5 girls to do it also, but had to settle with 8:2 as there is not a lot of males in my class.

In this chart, we see that the majority (70%) of people that I asked are 16 and 30% are 17. I asked this question to understand what target audience the college magazine could be aimed at. Obviously if I had asked people around the college, ages would vary but I got an idea of what ages the magazine could be aimed for. I also thought that although the 17 year old are not that much older than the 16 year olds, there would be different ideas about having a college magazine.


This question helped me gain an understanding of the amount of people that would want a college magazine. This also helped me gain a general estimation that 1 off 10 people would NOT want a college magazine which is good as, the people who would want one overrules those who don’t.



I asked this question to get a generalisation of the different type of magazine that people like. As you can see, 16-17 year olds are mainly interested Celebrities, Gossip and Music more than Sports, cooking and fashion; all things in which benefit their lives and things in which are essential. By these results, I would try to incorporate the more popular genres into the magazine.


By this question, I wanted to get an estimation of how much people would be willing to pay for a college magazine. A you can see, a majority of students would want it for free but 50% would also be willing to pay for it. Because it is a college magazine, it would/should not be expensive, so with this information, I could do another survey telling the audience to write the exact price in which they want it to be, but with the option of having it free, obviously many people would take that option.



With this information and the information from the “What genre of magazine attracts you the most”, I can get a general idea as to what students want in their magazine. It also gives me the idea that instead of the magazine being mainly filled with one genre; I could mix it up so that it suits everyone’s appeal and everyone’s needs/likes. Once again, music comes up as one of the most popular genre’s so that would be in the magazine.



With this question, I wanted to find out whether mixing the genres would be a good idea or if it would benefit some. I also had to think this through because if I had decided to add a price to the magazine, it would make it difficult to apply this price to the online version. This creates a problem as; it would have been a good option. I have to decide, whether to make the magazine free and have it to be both on the internet and in paper form, or make it only available in paper form, and it has a price


I wanted to know how students would prefer to receive their magazine and I learnt that the Cafe Tois and the Diner are the hotspots for free periods and free periods would be a good time for students to read the magazines. Also, the cafe and the diner are areas in which are mainly in use. An disadvantage of this is that the Diner and Cafe Tois close at a specific time, so would also distribute them in the LRC as, it is the second highest place.

I asked this question to gain a general idea of how it would be useful to students if the magazine was both on the internet and in paper form. I thought this would be useful if students happened to misplace their paper copy, it would be available online as well.


I found out that the brightness draws attention to a magazine, so with this information, I will try to make my product bright, but not too overwhelming.

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