I chose this magazine to do my demographic on an I challeneged the conventions of the this magazine by making the person on the front young, to appeal to an younger audience. My magazine will appeal more to teenagers and to people who like music in general. Also, for funky people who like fashion and the new trends as it will have certain pages in which will be based on new trends. My magazine reader will also be up to date in technology and will probably have the latest phone or iPod (Won't be more than 6 months old)
The median age of The Lick magazine reader is 17 -63% female and 37% male and they tend to be single and urban.
They don't have a lot of money coming in and most of the money is due to EMA. This EMA would usualy go towards:
# Food
# Clothes
# Tunes
# The latest mobile and MP3 player
Most of the readers (73%) will still probably be in full time education and will still be living with parents/guardians.
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